Jun 26, 2022
In Provider Forum
What is a Landing Page As explained in the article "When phone number list to use a form or a landing page?" », the landing page is crucial in your conversion strategy. Indeed, it is she who will allow the transformation phone number list of the simple visitor into a lead. It is articulated around a single objective: to encourage the Internet user to leave his contact details in exchange for the service you offer: downloading a white paper, requesting a quote or a demo, for example. But then what are the fundamentals phone number list in terms of landing page optimization to help you convert as much as possible? How to improve the conversion rate of your landing pages? Several reasons can explain the phone number list fact that your landing pages do not convert, or only slightly. However, the phone number list main one is often that they do not meet the needs and expectations of your buyer personas. One landing page per target, with a single message and for a single offer In digital marketing, your campaigns must be specific to an audience and phone number list to a single issue. If your speech is too general, you risk losing a potential customer. For this reason, a landing page should convey only one message and promote only one offer. By creating multiple landing pages with different offers, you'll also get a better view of which posts are working, and which aren't. For this, it is imperative to have clearly defined beforehand who your buyer personas are . The anatomy phone number list of your landing page is the second reason why your page is not converting. A catchy title The title is the phone number list first thing your visitor will see. Write a clear, relevant, action-oriented title that summarizes your offer phone number list in a few words to encourage the visitor to take action. Show him that you have the solution to his problem. Take care of the text content of the landing page In the continuity phone number list of the title, your subtitles and descriptions must present your offer in more detail, and the reasons why your visitors have every interest in taking action, i.e. filling out the form. Emphasize the added value of your offer and highlight the benefits that the visitor can derive from it. To do this, you can bet phone number list on bulleted lists, images or even videos. If you intend to go into more detail about the features phone number list of your product or service, we advise you to do so below the fold line (area visible after 1 scroll). Do not forget to insert your keywords to optimize the natural referencing of your page if you wish to index it on search engines. Maximum information before the waterline As explained earlier, the fold line corresponds to an imaginary horizontal line that delimits the area immediately visible phone number list to the Internet user without having to scroll down the page. It is important that the main elements of your landing pages are visible above the latter, at the risk that they are not seen by a large number of people. The elements to put above the fold line are as follows, but may vary depending on the purpose of your page: Your logo Your title The form Answer the question as if you were the Internet user "What are the advantages for me?" / What do I have to gain? but only with the main benefit, which is your unique selling proposition.