Apr 03, 2022
In Provider Forum
In Big Ticket Marketing, you need to ensure that your Email Database sales emails, letters, brochures and web pages are as compelling as possible because Big Ticket Items are treated with extra skepticism due to the larger price tag. You must test everything to Email Database maximize your response and conversion rates! Start with one version of the sales email, letter, brochure or web page you want to test. Call this one the master version. Now, all you have to do is change one element at a time. Then test whether it increases or decreases response and conversion rates. If it increases it, then use that new sales email, letter, brochure. Web page as the new master and then change another element. If any change decreases the response or conversion rate, then go back to the previous master Email Database version. And on the internet, this testing can really be done quickly. You can host two web pages that are nearly identical except for one element. You can direct equal amounts of traffic to each page. Then compare which Email Database page was more successful. Use that page for the new master version. This is called split A/B testing and there are tools you can use to help automate this task. And here is the best part: If you don't know if something will Email Database work, just test it!!! You should be constantly testing new ideas and new strategies. Let your customers tell you what works and what doesn't. Strategy #5: Testimonials You can blow your own horn about how good your product is all day long. But, from a skeptical customer's point of view, that Email Database just isn't good enough. Sure, your customer is going to carefully evaluate your product on the benefits that you describe to them. They want to determine if your product will be a great solution for their needs.