Why You Need Two Types of Content Strategists If you don't have a content engineer… With no one in the role of a content engineer, you rely on an IT technician or web developer. Job Function Email List for their content system needs. While these fellow engineers have expertise in systems and network development, they rarely have the skills needed to Job Function Email List maximize the reach of your content, and design effective multi-channel.
Distribution, implement personalization or automate content in other strategic ways. Your content is most likely unstructured and ready to Job Function Email List be copied and pasted. In this case, content can appear anywhere and everywhere, creating inconsistencies, resisting governance, and making maintenance impossible. Job Function Email List If you don't have a data scientist… With no one in the role of a data scientist.
You can't draw conclusions from the ocean about the potentially useful data you have. You can't use that data to drive action. Job Function Email List You can't cut the noise to combine data into one warehouse and one set of dashboards. Job Function Email List You cannot identify critical trends. You can't see or interpret audience behavior patterns that could reveal opportunities for improvement across the sales funnel.