Many Google executives have confirmed that Google is constantly changing its algorithms.
So far, Google uses more than 200 ranking factors in their algorithm... For example, the more important ones are: links, click-through rate, domain authority, user experience, etc.
Only knowing these key ranking factors can help you adopt the right strategy and method in your next optimization work.
This results in a higher ranking for your website in Google.
200 Google Ranking Factors
A complete list of over 200 Google ranking factors.
Step 2: Keyword Analysis
First, find out the keywords for which your website already ranks 2-10th on the first page.
Many SEO experts will recommend country email list that you focus on the keywords that rank on the second page of Google and focus on optimizing the first page.
But imagine that you may still have a lot of keywords that have been ranked on the home page, indicating that these keywords have the potential to hit the first place, and every time you move forward on the home page, the traffic will change greatly.
However, the keywords that optimize the ranking of the second page to enter the first page may not have much impact on your overall traffic, and there are still great difficulties.
So the opinion of Exxon Digital Marketing is to find those keywords that are already ranked 2-10 on the first page, analyze the gap with other pages and make up.
For example, your content topic is not as comprehensive as other ranking pages cover, then go to supplement the content.
If it is because your backlinks are not as high as other ranking pages or are of high quality, then go for backlinks.
Finding these keywords is also easy:
Enter your URL into the Ahrefs Site Explorer tool to open the "Organic Keywords" report and filter for keywords ranking 2-10.
List of keywords ranked 2-10
Keyword Research Strategies
This page contains a resource library covering a variety of content points about keyword research: SEO keywords, keyword difficulty, choosing keywords to hang, long tail keywords.
Step 3: Publish high-quality content
You've probably heard it: To rank on Google, you need to publish high-quality content.
Although this is true, it is still difficult to operate.
Everyone wants to publish high-quality content on a website.
But in fact, many people do not know what high-quality content is.
Quite simply, high-quality content is the type of content that people like to share and link to on social media.
As you probably know, the Google algorithm relies heavily on backlinks.
The more links you get, the higher your ranking will be.
The relationship between backlinks and rankings
What's the best way to get links for your site?
Post the type of content people like to link to. (Also what we call link bait )
The following strategies can help you increase the odds of people linking to you.
become a data source
Post content that others might cite in their blog posts.
This data source can be a case study or an infographic.
Focus on long content
Long content is also very effective for getting links.
Some studies have found that articles with a length of 3000+ words have better performance in acquiring external links.
Post visual content
Visual content includes:
Visual content works great for getting links.
Don't overlook the most important step, which is promoting your visual content with a flood of emails.
When your visual content is shown to the right people, they will happily embed it on their blog.
How to Create Better Content than Your Competitors
A detailed guide on how to create better quality content than the competition. Contains: four criteria, twenty techniques, and one technique.
Step 4: Improve the user experience of the website
According to semrush's research on ranking factors , the top four factors are: