Therefore, in order to improve the level of graphic design, we must take the tradition of the Chinese nation as the basis, and effectively strengthen the traditional Chinese vision in modern graphic design. The influence of elements can better demonstrate the style of modern graphic design. Based on this background, this article discusses the application of traditional Chinese patterns, national colors and characters in modern graphic design, aiming to conduct business exchanges with peers to better promote the level of modern graphic design. .
Keywords : modern graphic design; traditional Chinese Image Manipulation Service visual elements; application; patterns; With the ingenuity of the designers, it can be converted into a unique graphic design language, so as to adopt a modern design method to express the connotation of traditional Chinese culture, promote the inheritance of traditional Chinese culture, and better demonstrate the unique style of modern graphic design. Therefore, the author discusses the pattern and color of traditional Chinese visual elements and the application strategy of text in modern graphic design. 1. The application of patterns in traditional Chinese visual elements in modern graphic design The word pattern is a foreign word, which was first introduced to my country from Japan. Mr. Lei Guiyuan is a famous pattern educator and theorist. In his book "Pattern Basics", he defines the concept of pattern.
In his opinion, "pattern" belongs to a kind of highly practical, Decorative and architectural fine arts are mainly pre-designed in terms of color, form and structure, and the schemes of decorative patterns formed by factors such as craft materials, economy and use, and production are all patterns. As far as our country is concerned, the awareness of traditional decorative patterns has a very long history and is an indispensable element in the splendid Chinese culture. Experience in pattern creation, and has the characteristics of traditional Chinese decorative patterns. Therefore, strengthening the application of traditional Chinese patterns in modern graphic design has become the consensus of the majority of designers, and is highly favored.